Pay attention to frequency and improve results
Setting standards regarding how often you send out emails can make the difference between generating quality leads and closing sales to getting your email deleted or having your e-subscribers opt out permanently.
Over time email marketing can pay off generously but that's typically after you've established your target customers' trust. Here are three simple practices that will make your email campaign more effective.
1) Think about what type of email you’re sending. If you send newsletters, product announcements, and transactional emails—those that are customer service in nature—prioritize them according to what’s most important to your subscriber. In this case it would be emails that are service oriented, followed by a newsletter with any strictly promotional emails being sent last.
2) Ask your subscribers how often they’d like to receive emails and what kind of content is most meaningful to them. Present this question right at the beginning of your subscriber invite. Next, set a schedule and develop an outline listing the kind of content you’ll need. Finally, deliver the email based upon your subscriber feedback.
3) Segment your audience. Customers who’ve bought from you previously or who you’ve interacted with usually appreciate product announcements that compliment a similar purchase. Other customer prospects might need more information or time before they make a final purchase decision. You can ensure your messages are on time and on target by grouping them according to segmentation factors such as gender, age, location, and customer interests. I recommend exploring Claritas. It features a suite of market segmentation systems and some of the resources are free.
Sonya Carmichael Jones, freelance direct response copywriter and direct marketing consultant helps you rev up your response rates and sales orders with compelling copy and direct marketing strategies. For effective online and offline copywriting and marketing solutions contact Sonya at marketingbuddha.com.
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