Q. What kind of copywriting do you do? 
A. If has to do with marketing communications, then in 10 plus years of professional writing, I've most likely handled it. My specialty is devloping marketing copy for retail, finance and medical sectors. But I've written for construction companies, technical and design firms, universities and many, many other companies. See client list here. Click the links below to view a few samples.
Website copy, advertorial, press release, ad copy.

Q. What is the main benefit of direct response copywriting?
A.  Direct response copywriting motivates readers to take some kind of specific action. Like call NOW. Click here for your free sample. You can also measure, test, and track effectiveness with direct response copy with much greater accuracy because you can easily identify response triggers and track where responses come from.

Q. How did you get your experience?
A.  Working in product research and product management in the financial services and health care industry. In other words, doing grunt work. But it helped my entrepreneurial spirit take flight. Then I caught the Marketing thrill and earned an M.B.A. in the field. I keep my skills sharp by closely following trends and issues that affect the vertical markets I cover.

Q. What's the benefit of working with you instead of hiring a big firm or using my own staff?
A. Answer these 5 questions with gut instinct.
1.  Can my current staff provide me with the level of copywriting and marketing expertise I need?
2.  Would the extra work be a burden on me or employees already designated to do other things?
3.  Do I have time or patience for all the red tape that typically comes with working with big firms? 
4.  Do I want to save money?  
5.  Do I want to partner with an experienced copywriter who will work shoulder to shoulder with me.

Q. What's the difference between you and other copywriters?
A. Strategy. A solid understanding of business. An M.B.A. And of course my committment to excellence. A direct marketing copywriter worth your time and money will have the skills necessary to translate your marketing objectives into attention-grabbing, response-generating marketing content. An experienced, professional copywriter will also feel comfortable suggesting marketing strategies that integrate easily with your current marketing program. They'll have strong project management skills and collaborate well with other marketing team members. This is the level of experience I bring to the table.

Q. How long do projects take?
A. It depends on the complexity of the project and often the review process within your company. As a newspaper and magazine writer I'm accustomed to working with strict deadlines. I've also managed several enterprise-wide projects and pay close attention to time and costs. This means you get your deliverable always on time. On scope. On budget. 

Q. So, what’s it like to work with you?
A. Easy. Fun. I simply love what I do. My goal is to always deliver the most effective product that saves customers time and money. I want your project to be a success. When this happens we both meet our objective. 

Q. What's your process?
A. We start with a no-obligation meeting to discuss your goals. You talk. I listen. And then I ask questions that help you uncover the deeper benefits of your value proposition. We discuss strategy, implementation and the coordination of details around design, technology, printing, and any other deliverables you need. It's that simple.

Q. How much do you charge?
A. Feel free to contact me for a fee schedule for most commonly requested projects. Or just tell me about the marketing program you have in mind and I'll prepare an estimate.

Q. Where are you located?
A. I'm in Seattle, WA. By the way it doesn't rain as much as they say. If you're in Seattle or close by then we can meet in person. If you're outside the Seattle area then we can partner effectively by phone and Internet. The majority of the work I do is online and in the end that helps you save more money and time.

Q. How do I hire you?
A. By telephone, email, or a face-to-face meeting. You'll receive a written scope outlining all project details, including fees and payment options—along with an agreement letter that gives me the OK to get started. 

Q. What if I still have a questions?
A. Ask away! Just click the link to the left and I'm at your fingertips.

Q. All right! What's with the Marketing Buddha name? Are you a Buddhist? Or do you only work with faith-based companies? 
A. I chose the name Marketing Buddha because it best describes my way of life and work ethic: Always do what I love, do it to the best of my ability, and help bring others good fortune by sharing what I know.