Do you have a business plan?

An effective business plan identifies your business goals and defines your step-by-step actions to achieve them. It also includes a comprehensive marketing strategy. Think of it as a flotation device. During rough times your plan keeps your business afloat. But it also helps you navigate essential areas so that you meet all your major objectives.

And here's something to consider, too. When you need to raise funding or create strategic business partnerships, a well-written business plan helps you secure a bank loan or capital from private investors.

So, whether you're trying to multiply your customer base, are launching a new product or starting your company, you'll maximize the potential for your company's success and be a much more effective small business owner if you follow the steps set forth in your business plan.

Need help structuring your plan? I'll help you assemble all the right components. And when it comes to telling your unique story, I'll do it in an impressive style that gets your funding sources attention.

10 things every business plan needs

1) Executive Summary - The most important piece because it persuades investors to read through the remaining plan

2) Company Description - Explains the basics of your business (legal status, company mission, milestones, etc).

3) Industry Analysis - Evaluates the external entities that impact your business industry.

4) Target Market - Identifies who your ideal customers are, what they want, need, and are willing to pay for your product.

5) Competition - Identifies who you're up against. Increases your understanding of your own product and identifies your company strengths to investors.

6) Strategic Position/Risk Assessment - Defines everything you do, your road map for making solid business decisions.

7) Sales & Marketing Strategy - How you promote your products, your company message, the way you position and differentiate your products.

8) Operations & Technology - Describes how you plan to run your business.

9) Management Structure - Details the qualifications of the people who help run your business.

10) Financials - Cash flow analysis (how will you obtain and manage cash flow).

Contact me and let's get a solid business plan under way.